How to Advertise a Business on a Flyer

There are many ways of advertising a business like the TV ads, radio jingles, billboards and many more. But the most cost effective way of advertising your business is through flyers. But these tools have to be used in the right way to get a good response. It is not enough to just print anything on a white piece of paper and distribute it to the people. A flyer distribution campaign has to be handled properly to give the best results. There are several stages in the campaign and you have to strategise it carefully to succeed.

Type of Flyer – It is important to choose the size of the flyer first. Depending on the area you will be distributing the flyers in, you can think of the right size. If you want to deliver the flyers right in the hands of the people in the streets then you need to choose the small A7 size so that the recipient can fold and put in his wallet or purse. However, if you have a lot to write and display, you can also choose the A3 poster size. Usually, everyone prefers the A5 or the A6 size which can have enough text and graphics and are delivered at the home of the potential customer.
Design of Flyer – The design of the flyer is very important to catch the reader’s eye. It is best if you can follow the AIDA principle, which says, attract the reader’s attention with a catchy headline, make him interested to know more about the product or service, instill a desire in him to know your offer and then give a call-to-action so that he will reach your stores. The content should be precise and not clumsy to read. There should be some good photos or graphics to look presentable. And finally, you have to ask him to “buy now”. It is better if you can mention the features and benefits of the product you are offering.
Distribution of Flyer – There are mainly 2 methods of distribution: door-to-door and hand-to-hand. In the door-to-door method, you can further choose the solus, shared or newspaper avenues. In the solus distribution, your flyer will be the only one given out in the day and it will be given at the doorstep of the potential customer. But in the shared distribution, many leaflets will be given together. In the newspaper method, the flyer will be slipped into the pages of the newspaper. The solus is the most effective but the costliest too. The flyers can also be distributed hand-to-hand on the streets. But you should be careful that you don’t litter the streets as you can be penalized for this. The flyers can also be left in public places for people to pick up or placed on car windscreens.
Tracking of Flyer – The distributors can have GPS units on their bodies and also carry webcams with them to record every delivery of flyer. You can sit at home and find out exactly how many streets the distributor has covered and how many homes he has given the flyers in. This will help you to know that the flyers are actually delivered and not thrown in trash bins. If you place an offer in the flyer asking the recipient to show the flyer at the store to avail the offer, you can even know the response to the flyers.

These are the various stages of advertising a business through flyers. There is a tremendous need to understand the market before making the flyer. You can also identify the exact number of houses you want to target by studying the map and deliver the flyers accordingly. If you do your home work well, you are bound to succeed in the campaign.